Business Acceleration Blog

The Million Dollar Circle.

“80% of sales are made on the 7th point of contact” yet, how many business cards have you obtained from networking events that you have still not followed up with once?

It can be daunting when it comes to following up with prospects because, let’s face it, nobody wants to irritate or stalk clients.

But why do you feel this way?

The reason is because you do not have a relationship with your buyers. When you have your Million Dollar Circle, and you have nurtured your relationships with your clients, all of a sudden your database becomes a goldmine.

I’m going to show you how to not only sell more to the clients you already have, but re-introduce yourself and find the courage to never give up when it comes to follow up. This video will give you:

  • Key structures on how to transform your database into referral evangelists.
  • The secret to setting your own rules and overcoming the fear of going beyond the one time point of contact with follow-up.
  • The definition of a “leaky bucket” and how you can stop this from happening to your business so that you can stop chasing prospects and focus on your golden circle of clients.

Have you checked out the new ambassador back office yet?

Click here to see what I’m talking about!

P.S. Want to know how you can continue growing the success of your business? Come out to one of our amazing upcoming events to see how:

Business Mastery: June 7th-9th (Toronto)

MP&S: June 25th (Surrey)

MP&S: July 5th (Burnaby)

MP&S: July 11th (Calgary)

Business Excellence: August 16th-18th (Vancouver)

Have you seen who is hitting the top of the charts in our ambassador program? See our
Top 10 Ambassadors here!

How to Maximize Leverage as a Small Business Owner

The ultimate goal for business owners is to maximize results, but how do you achieve this outcome without downgrading the prices of your products or services?

When you begin to grow your business, sometimes the order is bigger than the dollars you have in your bank account and all of a sudden the desperation of fear sets in, and you drastically drop your prices causing capitulation.

Well, before this occurs I am going to show you the most important tools to avoid this mindset and why when you recognize YOUR value, you will never surrender your prices again.

This switch in your mentality, when applied, will produce not only the understanding of the value in your business, but will help you:

  • Create pre-set offers for your products or services so that you are not fabricating your prices in the moment.
  • Supply a consistent cost across the board without negotiating your prices and bargaining away the value of your services.
  • Dig deep so that you can realize in detail the value of your business.

Have you checked out the new ambassador back office yet?

Click here to see what I’mtalking about!

P.S. Want to stay in the know of our upcoming events?

MP&S: June 25th (Surrey)

MP&S: July 5th (Burnaby)

MP&S: July 11th (Calgary)

Business Excellence: August 16th-18th (Vancouver)

 

Have you seen who is hitting the top of the charts in our ambassador program? See our

Top 10 Ambassadors here!

Creating Value In What You Sell!

Cost is only an issue in the absence of value!

The most important part of selling any product or service is to determine if it is priced correctly and ensure it is profitable. You may be selling your product or service for the same price as your competitors or your may be a lot lower… and you feel you should be charging higher but you are not! Most of it has to do with you under valuing what you are offering. And, when you under value what you are offering you will end up selling with a lack of confidence and not getting the orders!

The best way to determine value of what you sell is to ask yourself the powerful question, “What’s the cost to the client to not use my product or service?” If, the cost not to use you is substantially higher than the price you are selling for then you may have to raise your prices!

Of course, there will be those industries that say that by not using their product or service that the “cost not to do it” is priceless… like the health care or fitness industry. To not get fit or look after your health, you could say is priceless, but I would rather you look at what it costs to have one of the major illnesses; cancer, stroke, heart attack, etc. If you have a heart attack and were out of work and it cost you $150,000 for quadruple bypass surgery then paying $1,000 a month for a personal trainer is of extreme value!

Think about this for your own business, what is your value?

Simply put, if you cannot figure out your value then you do not know what you are selling!

The clearer you become on your value the more confident you will be at what you sell and the more you will sell!

The success of your business depends on your figuring out your value. Once you know your value you will never drop your price… you will actually find clients that value you what you are offering!.

7-Steps To Achieve Massive Success In Business – Step 7 Plus Bonus

Step 7: Grow Personally

I live by the principle that until you grow personally, it is not easy to grow professionally. Simply put, the more you work on yourself and expand your mindset, the quicker and more easily you will grow your business. One of the most common things I say from stage is, “Business is really simple, until you add human beings!” Yes, we make things extremely complicated. So, I encourage you to keep working on yourself and attend personal development workshops to increase your awareness about you. You will realize that the biggest challenge in your business is the way you think. The quicker you shift your thinking the sooner your business will achieve massive levels of success!

Bonus Step: Principles I Live By

I often get asked, “Colin, what is the number one principle that has contributed to your massive success?” It is a very simple answer:  I’ve followed and continue to follow all of the above steps and I never give up until I’ve achieved my goals.  I do not let anything get in my way.

Hurdles or challenges are opportunities to learn and I always ask the question, “What am I meant to learn from this situation?” I take the learning move on and continue to implement. I am results focused and not excuse poisoned.  I am always asking, “How can I?” versus saying “I can’t!”

Most of all I do not overthink everything!  My process is to think, make a decision and take action with urgency – there is no grass that grows under my feet!.

7-Steps To Achieve Massive Success In Business – Step 6

Step 6: Celebration, Acknowledgement & Recognition

This is probably the most neglected step in the entire process, and yet it is one of the most important. I live by universal principles which dictate that what you put out there is what you get back. Therefore, when you acknowledge and celebrate your successes, the Universe gives you more to celebrate about. I advise creating a daily habit whereby you celebrate what you achieved the day before to keep you on track and to get you into the habit of celebrating. Even the smallest of successes need to be celebrated to continue to put out into the Universe that you want more to celebrate – and guess what – it always delivers!

It is also essential to recognize your daily achievements and write them down. You will soon start to see that a bunch of small daily successes turns into massive recognition and acknowledgement for what you have achieved. You will be amazed what you have achieved on a monthly basis when you write them down daily.

Step 7 in the next post..

7-Steps To Achieve Massive Success In Business – Step 5

Step 5: Holding Yourself on Course

This is a vital part to getting the results you want and to achieving your vision for your business. You must find a group of like-minded business owners who can assist you with staying on track. Being a business owner can be extremely lonely and sometimes daunting, because you may not have a team around you to ask questions and receive good solid answers to grow your business. In fact, many business owners are embarrassed that their business is not truly making the money that they want, so often they do not discuss it with their spouse or significant other. We are all in business to make a difference in the world and make money, but doing it alone is not the easiest and quickest way to achieving your vision. Seek out business accountability groups, like B.E.S.T. Mindset, which work specifically with entrepreneurs, to ensure you achieve the success you want and the support that you are looking for.

Step 6 in next post..

7-Steps To Achieve Massive Success In Business – Step 4

Step 4: Growing Your Knowledge

I wish we were born with every bit of knowledge that we need to be successful, but we are not. You need to continually grow your knowledge by learning from others who have achieved what you want to achieve. The powerful part about learning from others is that it saves you a ton of time and money – you do not have to make the same mistakes! There are many trainers and educators out there who can assist you; the critical part is to find the ones who have achieved success in the areas you are looking for advice. I personally have mentors assisting me to grow to the next level of success and I change them every now and again to bring on new mentors who have gone to even greater levels of success.

The challenging part I have both seen and experienced with people is that they ask for advice and attend seminars and trainings, yet they do not implement what they have learned. Implementation of what you have learned is vitally important. Otherwise, you are just wasting your time and money.  I have a formula that I like to use; whatever the duration of the training, ensure you put the same amount of time aside after it to implement all the new knowledge, strategies and systems. For example, if you go on a three day course, put aside the three days immediately after the course to implement everything.

Step 5 in the next post..

7-Steps To Achieve Massive Success In Business – Step 3

Step 3: Design a Plan

Once you have a vision for your business that you completely resonate with, I recommend writing down your plan to achieve your vision. If you are just starting out in business, always begin with a business plan which focuses on the next twelve months. Ideally you want a five year vision, but start with a one year plan, because within your first year your business in guaranteed to morph into something that you did not exactly envision, which is good.

I am a big fan of one page business plans to help your business grow. If you’d like to learn how to do this easily, I have created a one page plan for you to complete which you can download at www.My1PagePlan.com.

Remember, a business plan guides you along the journey to achieving your vision. It is like a road map or itinerary for your vacation. You cannot go on vacation without knowing where you are going and how you are going to get there. It is the same for your business, you must have a vision you resonate with and a plan that you can action to ensure you fulfill your vision.

Step 4 in the next post..

7-Steps to Massive Success in Business – Step 2

Step 2: Resonate With Your Goals

In order to be massively successful in your business, you must determine what you are targeting or aiming for. You must create a vision for your business. Whether you are a solopreneur or a business with multiple employees, you have to have a vision typed out and put up in your office for where your business is going. The vision is the big picture and where you want to be in the grand scheme of things. When you first start out in business, I am a firm believer that you should have a one year plan and a five year vision. Most business owners do not have a vision for their business, and in fact, most business owners plan their vacations in more detail than they plan their businesses!

Having no vision for your business is equivalent to having your entire family sitting in the fully loaded car waiting to go on vacation, locking up your house, jumping in the driver’s seat, having your spouse ask where you are going and you say on vacation. This means that you could be going anywhere! This scenario describes most business owners on a daily basis: They wake up and do business without a destination in mind. You cannot go on vacation without knowing where you are going and the mode of transport that you are going to use to get there, nor can you do so in your business. When you type out your vision and put it up in a prominent place, it allows your spouse, team, employees, clients and vendors know where you are going so that they are able assist you with fulfilling your vision.

The most important part of creating your vision is ensuring that you resonate with the end goal. This keeps you on target and does not allow you to be distracted by bright shiny objects. Many business owners often chase other opportunities or change businesses because they do not have an end goal with which they resonate. This is the most important part of any business plan and will keep you focused and on track to achieve your desired result.

Once you have the vision for your business created and written down, you can then add your mission, which is the step-by-step process for fulfilling your vision. A business with a vision that takes no action operates on hallucination and a business with a ton of action and no vision is clueless!

Step 3 in the next post..

7-Steps to Massive Success in Business – Step 1

One of the most important parts of life is understanding what it takes to be successful. There are many factors that make up success, but there are only a few basic fundamentals to me that have aided in my success and that are what I consider to be Power Principles. This chapter will take you through how to be massively successful at anything that you do.  Just make sure you follow the steps in sequence and enjoy – massive success is on its way!

Step 1: Live on Purpose Rather Than Obligation

Firstly, you must have passion and purpose in what you do every day. You have to wake up knowing and feeling on purpose. This took me a long time to realize and figure out. There are many people who exist or live life because of obligation every day, and do the same routine day after day and never achieve the results that they want. Conversely, there are those who find their purpose and go out and change the world.

The most successful brands on the planet started out with a purpose, and then became massive money makers, not the other way around. Take Apple, Starbucks, Make Your Mark Training & Consulting, Microsoft. They all started out with a purpose and the money, success and fame came as result of starting the business with a purpose.  Apple wanted to change the world by challenging the status quo every time;  Starbucks wanted to give people a unique coffee experience; Make Your Mark wanted to inject soul into business and Microsoft wanted to ensure that people could do things more simply and easier with their products. All these companies thrive because of a purpose to help the world and make a difference. So ask yourself the key question, “Am I in business to make a difference or purely for the money?” In my business, we live by the mantra, “When you focus on dollars you will have money to count, and when you focus on people you will have countless dollars.”

Finding your purpose is sometimes considered one of the most difficult things in life. We have been taught in most developed societies to go get educated at school, go to college, get a job and go work and pay taxes. This creates a society of lemmings going out every day doing mostly what they don’t want to do in order to make a living. The majority of people get in a car to go to work every day, spend one to two hours going to a place they do not truly like or resonate with, do a job to make money, then jump in their car, return home and repeat the same process for five or six days a week for a number of years.  Typically, there is little joy or satisfaction in this type of existence.

On the other hand, when you live on purpose every day, as I do, you feel that sleep is overrated because going to bed interrupts your day. You awake each day with a bounce in your step ready to go to assist your clients.  My purpose is to assist business owners and entrepreneurs to be massively successful. There is nothing that drives me more than receiving communications from clients saying that their business has skyrocketed because of our 7-step Business Success System.

My definition of living on purpose is doing something that you absolutely love, which feels effortless and is something you would do it even if you were not paid to do it, because you love what it does for other people.

Step 2 in the next article..