Do Not Overservice Your Clients!

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A disgruntled client is only truly satisfied when they buy from you again!

This is one of the most overlooked topics when you’re first starting a business and going out on the entrepreneurial path to success. When you first start out, you may not have that many prospects or clients, so it is very easy to quickly communicate back and forth with them in very short periods of time—sometimes instantaneously, or within a few minutes, or maybe an hour or two. The challenging part is that as you grow your business and you have more inquiries coming in and more responses to get back to, it becomes difficult to maintain what you initially started with your first group of clients.

What I recommend when you start up a company is that you do not overservice your clients in the beginning. Let your clients know that you will get back to them within twenty-four hours, whether they communicate to you via e-mail, Facebook, fax, etc. This lets them know that you have rules in your business, and it also gives the impression that you are busy and that you have other clients to respond to. If you are too hungry sometimes and respond very quickly, it often conveys the message to the customer that you are a starving business owner and may even convey desperation.

It does also prevent you from having clients come back to you, as you grow and get busier, and say that you are no longer looking after their needs and that your response times have dramatically increased. Clients can be very sensitive to this and sometimes take things very personally when your response times change.

Set the rules in the beginning around response times, and you will always be in a great position as your business grows to huge levels of success.

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Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!