Black Friday is Cancelled!

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Have you bought into the hype of Black Friday?

Black Friday is meant to be the day that businesses go from the RED to the BLACK in terms of profitability – this all sounds great but there are two big MYTHS!

1. All businesses are the same and that they only start to profit on the same day each year, and

2. Profitability is all about selling products for a healthy margin and on black Friday the price reductions are so crazy stupid that most companies may sell a ton of product – yet, at very low margins or profit!

The biggest thing about Black Friday that I find so ridiculous is that RETAILERS buy into accepting that you only start to turn a profit for the year at the end of November. So, you make the choice to make little to no profit for 10 – 11 months of the year and then make all the profit you need to survive or thrive in the last 4 to 6 weeks.

What a hideous choice to make as a business owner!

You should be celebrating BLACK EVERYDAY or BLACK EVERY MONTH – if you are not making money everyday or every month then why are you even in business? There are always activities that you could be doing to generate sales and bring clients into your business. Accepting that November is the month that you turn profitable is absolutely pathetic!

Yes, I feel very strongly about BLACK FRIDAY! It is the most absurd buy-in to heard mentality.

There are so many things you could be doing to make every month a BLACK month. Here are some ideas:

1. Effective Networking.
2. Online Networking – Social Media.
3. Visibility Attraction.
4. Results Advertising!
5. Joint Ventures.

These are just a few that you can do for little cost to ensure you are profitable every month.

Finally, why choose the color black? Putting black and money together is really weird. Black is associated with death! Putting death and profitability together is really an oxymoron. I feel we should change the name from BLACK FRIDAY to GREEN EVERYDAY! Green is money, green has a higher energy and green is considered healthy!

May all that read this realize that BLACK FRIDAY is CANCELLED – the choice is YOURS!!!


Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!